There's one sure fire way to bring your music to the attention of the masses – and that's by getting it played on radio. Fortunately, Ireland has no lack of independently inclined stations out there – most of which play demos.
Independent Irish acts have been enjoying unparalleled success recently both at home and abroad. We talk to some of the key bands, DJs, bedroom boffins, labels, fanzines, record shops and blogs who've decided to follow the DIY path to glory.